This week, we have been treated to a barrage of propaganda about chicken welfare by Channel 4.
Now, I usually buy free range. Simply because it tastes better.
But I am all too aware that many people aren't in the financial position to be able to afford free range - which is something in the region of three or four times the price.
So, the unedifying sight of posh boy Hugh Fearnley-Whittingstall (clearly of council tenant origin) lecturing single mums as to why they should buy free range - what planet does this bloke live on? Same with the future Lord Oliver. He is a multi-millionaire - its easy for him to advocate free range.
When it comes down to it, cheap food for people is more important than chicken welfare.